Lead Capture Pages are Necessary for Growing Your MLM Business

No MLM business can truly be successful without a group of affiliates making regular sales. Lead capture pages are among one of the best and most well-known methods for getting leads and recruiting new affiliates as long as distributors know how to use them properly.

What are Lead Capture Pages?

Most MLM businesses make use of well-designed websites that will allow consumers to browse the products on offer as well as read information about those products and distributorship opportunities. Lead capture pages are often the first things a website visitor will see, and they are designed for the visitor to input his or her name and email address before continuing. This lead information is ‘captured’ and stored for the website owner’s future use. In some cases, the leads are automatically contacted via email as soon as they enter their information into the form, but distributors may also choose to contact leads directly in certain circumstances.

Growing the Business

Since only one out of every few dozen leads will actually be converted into an affiliate distributor, lead capture pages are necessary tools. They help to collect information from every visitor to the website, and once this information has been collected, a series of communications begins. Without these leads and affiliate distributors, an MLM business will simply not grow. Selling products is of course very important, but the ability to attain a group of affiliates and collect a commission from their sales as well is the key to making a real income with MLM opportunities. There is simply no other more effective way of gathering leads.

Lead Conversion 

Once the lead capture pages have done the job of collecting information about website visitors, it is up to the distributor to ultimately determine how these leads will be contacted. Most of the time, as soon as the information is inputted into the capture form, the lead will receive a welcome letter. This letter explains the nature of the business and the different opportunities that are available. At this point, the lead may choose to contact the distributor for more information. If so, this information should be more personalized, perhaps even in the form of a telephone call. If not, the lead will continue to receive newsletters until he or she has either opted out or been converted.

Keeping Affiliates Informed

Once your leads have been converted, it is still important to keep them in the know. Affiliates will need guidance, particularly in the beginning, and tools for generating their own leads. Thankfully, lead capture pages are easily duplicated for use on affiliate websites. Each affiliate will have access to his or her own leads, and if assistance with conversion is requested, it is simple enough for the primary distributor to get involved. It is often best for distributors and their affiliates to use the same lead capture software for this reason.

Distributors who truly want to enjoy success from their MLM businesses will be glad for the help they receive from lead capture pages. This software collects information about leads 24 hours a day and makes recruitment easier and more efficient.