Lead Capture Pages are Necessary for Growing Your MLM Business

No MLM business can truly be successful without a group of affiliates making regular sales. Lead capture pages are among one of the best and most well-known methods for getting leads and recruiting new affiliates as long as distributors know how to use them properly.

What are Lead Capture Pages?

Most MLM businesses make use of well-designed websites that will allow consumers to browse the products on offer as well as read information about those products and distributorship opportunities. Lead capture pages are often the first things a website visitor will see, and they are designed for the visitor to input his or her name and email address before continuing. This lead information is ‘captured’ and stored for the website owner’s future use. In some cases, the leads are automatically contacted via email as soon as they enter their information into the form, but distributors may also choose to contact leads directly in certain circumstances.

Growing the Business

Since only one out of every few dozen leads will actually be converted into an affiliate distributor, lead capture pages are necessary tools. They help to collect information from every visitor to the website, and once this information has been collected, a series of communications begins. Without these leads and affiliate distributors, an MLM business will simply not grow. Selling products is of course very important, but the ability to attain a group of affiliates and collect a commission from their sales as well is the key to making a real income with MLM opportunities. There is simply no other more effective way of gathering leads.

Lead Conversion 

Once the lead capture pages have done the job of collecting information about website visitors, it is up to the distributor to ultimately determine how these leads will be contacted. Most of the time, as soon as the information is inputted into the capture form, the lead will receive a welcome letter. This letter explains the nature of the business and the different opportunities that are available. At this point, the lead may choose to contact the distributor for more information. If so, this information should be more personalized, perhaps even in the form of a telephone call. If not, the lead will continue to receive newsletters until he or she has either opted out or been converted.

Keeping Affiliates Informed

Once your leads have been converted, it is still important to keep them in the know. Affiliates will need guidance, particularly in the beginning, and tools for generating their own leads. Thankfully, lead capture pages are easily duplicated for use on affiliate websites. Each affiliate will have access to his or her own leads, and if assistance with conversion is requested, it is simple enough for the primary distributor to get involved. It is often best for distributors and their affiliates to use the same lead capture software for this reason.

Distributors who truly want to enjoy success from their MLM businesses will be glad for the help they receive from lead capture pages. This software collects information about leads 24 hours a day and makes recruitment easier and more efficient.

Grab Visitor Contact Information with Lead Capture Pages

Businesses that rely on gaining and converting leads into sales or affiliate distributors must have a plan in place for collecting information 24 hours a day, seven days a week. Lead capture pages are a great way to do this because they are often the first things website visitors will see.

What Capture Pages Do for Businesses

When a consumer makes the decision to visit a website, they are doing so either to learn about the products and services found on that website or to find out more about distributorship opportunities with a company. By letting visitor information go by unnoticed and unrecorded, business owners are letting precious leads slip right through their fingers. Lead capture pages require website visitors to submit their names and email addresses, or sometimes other information as well, before they can continue to the rest of the website. Each time information is submitted, the software system collects and stores the information for the website owner’s future use.

Welcome Letters and Newsletters

The purpose behind collecting information from website visitors is to attempt in converting them into either sales or distributors. As such, it is important to start off communications correctly with a friendly but to-the-point welcome letter. This letter will be sent to the email address the consumer provided, and for the best results, it should also be personalized with the consumer’s first and last name—or perhaps only the first name if this is all that the lead capture pages required. This welcome letter is the first step in building a relationship with leads, and it will hopefully serve as the gateway for getting sales and distributorships.

Telephone Information

In some cases, website owners may ask visitors to provide a telephone number for marketing and communication purposes. Often times, this can also be very effective. While it is unrealistic for a single distributor to contact everyone who takes the time to fill out the lead capture pages, there are some great features that can help bridge this gap. Pre-recorded messages about the products and opportunities being offered can be real lifesavers; they allow consumers to get the information they need without any work on behalf of the distributor. However, it is important to provide contact information at the end of the recording so that the consumer can request more information.

Keeping in Contact

Most of the time, leads will need to hear about products or opportunities between seven and 10 times before they can make an informed decision. Lead capture pages will allow distributors to continue following up with these leads until they have been converted or they have opted out of the newsletter. Savvy business owners know that if they have not received any responses after several newsletters, it may be worth the time to personally contact that lead to try and generate interest. Without the capture pages, there would be no leads; without the leads, there would be no business.

Lead capture pages are completely necessary for any MLM or MLM-type business owner who is truly looking to succeed. They help to ensure constant communications with potential sales and affiliate distributors by the masses.

                                                                                        

Lead capture Page System

The Best Lead Capture Page System will Grow Your Business
A lead capture page system is essentially a way for an MLM distributor to obtain basic information about a website visitor—particularly their email address. With this information, it is possible for distributors to keep in contact with leads until they are ready to do business.

Getting Visitors to the Website
Before a good lead capture page system can be effective, distributors must determine the best ways to drive traffic to their websites. In most cases, techniques such as article marketing are the best to use. By placing well-written, keyword optimized content on multiple directories, it is possible to link potential leads directly to the website. There is one primary benefit of generating leads this way: the people who visit the website are already interested in the products and services being offered. They are more inclined to enter their information on the landing page because they truly want to browse the website and get more information.

Building a Landing Page
When it comes to the lead capture page system itself, it must be easy to read and fill out or website visitors will simply turn away. It should be highly visual, containing only colors that are pleasing to the eye. The font used should be large and easy to read, and there should only be two to three fields of information which the visitor must fill out. Typically, a name and email address will suffice, though some distributors are also interested in obtaining their visitors’ telephone numbers. If this is the case, distributors should be sure to make this information optional for the consumer; they should never leave the website simply because they are unwilling to provide their telephone numbers.

Developing a System
After the landing page has been designed, the next part of a good lead capture page system is determining how the visitor will be welcomed to the website. In most cases, this is done with the use of an autoresponder—or a piece of software that is designed to send an automated email to the visitor as soon as they provide their information. This email should be a resource that is filled with information, but it should never be so long that it deters the lead from reading it in its entirety. It should be well written, and it should also contain links to other parts of the website as well as contact information.

Continued Follow-Up
Without the ability to follow up with a lead, they will likely lose interest and decide not to make a purchase or take advantage of distributorship opportunities. Continued follow-up is necessary, and this is usually done in the form of automated newsletters. Of course, if a particular lead contacts the distributor directly, it is perfectly acceptable—and even required—for the distributor to respond with a personal email rather than an automated response. This is because the consumer will likely ask detailed questions and will appreciate a personalized response rather than one that was pre-generated.

A good lead capture page system is necessary for ensuring that consumers can find the business website, that they will enter their information into the form, that they will be contacted either automatically or personally, and that they will eventually be converted into distributors.