Lead Capture Pages are Necessary for Growing Your MLM Business

No MLM business can truly be successful without a group of affiliates making regular sales. Lead capture pages are among one of the best and most well-known methods for getting leads and recruiting new affiliates as long as distributors know how to use them properly.

What are Lead Capture Pages?

Most MLM businesses make use of well-designed websites that will allow consumers to browse the products on offer as well as read information about those products and distributorship opportunities. Lead capture pages are often the first things a website visitor will see, and they are designed for the visitor to input his or her name and email address before continuing. This lead information is ‘captured’ and stored for the website owner’s future use. In some cases, the leads are automatically contacted via email as soon as they enter their information into the form, but distributors may also choose to contact leads directly in certain circumstances.

Growing the Business

Since only one out of every few dozen leads will actually be converted into an affiliate distributor, lead capture pages are necessary tools. They help to collect information from every visitor to the website, and once this information has been collected, a series of communications begins. Without these leads and affiliate distributors, an MLM business will simply not grow. Selling products is of course very important, but the ability to attain a group of affiliates and collect a commission from their sales as well is the key to making a real income with MLM opportunities. There is simply no other more effective way of gathering leads.

Lead Conversion 

Once the lead capture pages have done the job of collecting information about website visitors, it is up to the distributor to ultimately determine how these leads will be contacted. Most of the time, as soon as the information is inputted into the capture form, the lead will receive a welcome letter. This letter explains the nature of the business and the different opportunities that are available. At this point, the lead may choose to contact the distributor for more information. If so, this information should be more personalized, perhaps even in the form of a telephone call. If not, the lead will continue to receive newsletters until he or she has either opted out or been converted.

Keeping Affiliates Informed

Once your leads have been converted, it is still important to keep them in the know. Affiliates will need guidance, particularly in the beginning, and tools for generating their own leads. Thankfully, lead capture pages are easily duplicated for use on affiliate websites. Each affiliate will have access to his or her own leads, and if assistance with conversion is requested, it is simple enough for the primary distributor to get involved. It is often best for distributors and their affiliates to use the same lead capture software for this reason.

Distributors who truly want to enjoy success from their MLM businesses will be glad for the help they receive from lead capture pages. This software collects information about leads 24 hours a day and makes recruitment easier and more efficient.

Grab Visitor Contact Information with Lead Capture Pages

Businesses that rely on gaining and converting leads into sales or affiliate distributors must have a plan in place for collecting information 24 hours a day, seven days a week. Lead capture pages are a great way to do this because they are often the first things website visitors will see.

What Capture Pages Do for Businesses

When a consumer makes the decision to visit a website, they are doing so either to learn about the products and services found on that website or to find out more about distributorship opportunities with a company. By letting visitor information go by unnoticed and unrecorded, business owners are letting precious leads slip right through their fingers. Lead capture pages require website visitors to submit their names and email addresses, or sometimes other information as well, before they can continue to the rest of the website. Each time information is submitted, the software system collects and stores the information for the website owner’s future use.

Welcome Letters and Newsletters

The purpose behind collecting information from website visitors is to attempt in converting them into either sales or distributors. As such, it is important to start off communications correctly with a friendly but to-the-point welcome letter. This letter will be sent to the email address the consumer provided, and for the best results, it should also be personalized with the consumer’s first and last name—or perhaps only the first name if this is all that the lead capture pages required. This welcome letter is the first step in building a relationship with leads, and it will hopefully serve as the gateway for getting sales and distributorships.

Telephone Information

In some cases, website owners may ask visitors to provide a telephone number for marketing and communication purposes. Often times, this can also be very effective. While it is unrealistic for a single distributor to contact everyone who takes the time to fill out the lead capture pages, there are some great features that can help bridge this gap. Pre-recorded messages about the products and opportunities being offered can be real lifesavers; they allow consumers to get the information they need without any work on behalf of the distributor. However, it is important to provide contact information at the end of the recording so that the consumer can request more information.

Keeping in Contact

Most of the time, leads will need to hear about products or opportunities between seven and 10 times before they can make an informed decision. Lead capture pages will allow distributors to continue following up with these leads until they have been converted or they have opted out of the newsletter. Savvy business owners know that if they have not received any responses after several newsletters, it may be worth the time to personally contact that lead to try and generate interest. Without the capture pages, there would be no leads; without the leads, there would be no business.

Lead capture pages are completely necessary for any MLM or MLM-type business owner who is truly looking to succeed. They help to ensure constant communications with potential sales and affiliate distributors by the masses.

                                                                                        

Lead capture Page System

The Best Lead Capture Page System will Grow Your Business
A lead capture page system is essentially a way for an MLM distributor to obtain basic information about a website visitor—particularly their email address. With this information, it is possible for distributors to keep in contact with leads until they are ready to do business.

Getting Visitors to the Website
Before a good lead capture page system can be effective, distributors must determine the best ways to drive traffic to their websites. In most cases, techniques such as article marketing are the best to use. By placing well-written, keyword optimized content on multiple directories, it is possible to link potential leads directly to the website. There is one primary benefit of generating leads this way: the people who visit the website are already interested in the products and services being offered. They are more inclined to enter their information on the landing page because they truly want to browse the website and get more information.

Building a Landing Page
When it comes to the lead capture page system itself, it must be easy to read and fill out or website visitors will simply turn away. It should be highly visual, containing only colors that are pleasing to the eye. The font used should be large and easy to read, and there should only be two to three fields of information which the visitor must fill out. Typically, a name and email address will suffice, though some distributors are also interested in obtaining their visitors’ telephone numbers. If this is the case, distributors should be sure to make this information optional for the consumer; they should never leave the website simply because they are unwilling to provide their telephone numbers.

Developing a System
After the landing page has been designed, the next part of a good lead capture page system is determining how the visitor will be welcomed to the website. In most cases, this is done with the use of an autoresponder—or a piece of software that is designed to send an automated email to the visitor as soon as they provide their information. This email should be a resource that is filled with information, but it should never be so long that it deters the lead from reading it in its entirety. It should be well written, and it should also contain links to other parts of the website as well as contact information.

Continued Follow-Up
Without the ability to follow up with a lead, they will likely lose interest and decide not to make a purchase or take advantage of distributorship opportunities. Continued follow-up is necessary, and this is usually done in the form of automated newsletters. Of course, if a particular lead contacts the distributor directly, it is perfectly acceptable—and even required—for the distributor to respond with a personal email rather than an automated response. This is because the consumer will likely ask detailed questions and will appreciate a personalized response rather than one that was pre-generated.

A good lead capture page system is necessary for ensuring that consumers can find the business website, that they will enter their information into the form, that they will be contacted either automatically or personally, and that they will eventually be converted into distributors.

MLM Lead Generation Can Be Easy

To make it big in the MLM business, you need to grow your downline as large and wide as you can. That’s because residual income you earn from this downline is what you need to succeed in this industry. You’ll want as many people in your team as you can, and you’ll need a good MLM lead generation strategy to get started. Don’t be intimidated though. It’s not as hard as it sounds. In fact, it can get very easy with automation.

What Does Automation Mean in MLM Lead Generation?

In an MLM scenario, automation means making use of certain software will let you attract more prospects than you can ever imagine, manage your contacts so you can deal with them more efficiently and many other benefits. Automation in MLM lead generation means that you can do the same work you can do with traditional lead generation, except that you can do it all while attending to other essential aspects of your business, at half the time and yes, even while you sleep. Automation simply means you can handle your tasks more efficiently which is exactly what an automated lead generation system is created for.

Elements of a Basic MLM Lead Generation System

Although there are many MLM lead generation tools you can use, there’s quite a few that you really need. First, you should have a landing page or a web page where you make your offer and people can leave their contact information. Second, you need an autoresponder to send generic responses to inquiries sent by interested prospects. Third, you’ll want a contact manager to let you handle your contacts more efficiently all throughout the recruitment process. Lastly, you need a tracker that lets you take a peek into your prospects’ online activities so you can somehow gauge how productive they can be once they have joined your team.

Why Keep MLM Lead Generation Easy?

The answer is simple. You need to find a way to do things easily because an easy task is completed fast. It can be done with better chances of success and most importantly, it can give rise to big achievements once all these small successes combine together. Remember that MLM is all about numbers. The more leads, the more members, the greater your residual income and the higher you climb on the MLM ladder of success. Besides, most MLM achievers are already using all these tools, so there is realistically no chance of competing with them unless you jump right into the bandwagon of lead generation automation.

As you explore Network Marketing lead generation tools online or offline, keep in mind that not all of them are made for an MLM business. Not even all MLM lead generation systems are made for all types of MLM businesses. Don’t just pay for the first product or products that look helpful enough. First, you need to know what type and level of automation you need, so you can end up with the most effective MLM lead generation tools that you can use.

MLM Lead Generation System

Automate MLM lead Generation
The volume of your downline will have the most important influence on how much money you make in an MLM business. After all, MLM is a numbers game and residual income is what makes you rich. So if you really want to hit the big time, you need as many people as possible on your team. Yes, it can get as simple as that, and a simple yet effective way to start is to set up an automated MLM lead generation system.

How to Automate Lead Generation

Automating MLM lead generation is possible with the use of software that is meant to make the process faster and more effective. This program can either be based online or installed directly on the person’s computer. It is said that an online lead generation system is more efficient because it can be integrated with other MLM lead generation capabilities offered by the Internet, such as real time tracking of prospects’ activities, email marketing, etc. In any case, it is best to study a lead generation program thoroughly before using it so as to enjoy its full benefits.

Components of an Effective MLM Lead Generation System

First, an MLM lead generation system must have a lead capture page where an MLM marketer makes an offer and people get to leave their contact information. Second, the system must have an autoresponder, a program that sends pre-written responses to inquiries from people who are interested. Third, the system must include a contact manager which allows the recruiter to group contacts according to what action is needed next. Finally, the system must have a tracker that allows the recruiter to monitor the online activities of prospects to help in determining the level of interest that these people might have on the offered program.

  

Traditional vs. Automated Lead Generation

Traditional lead generation still has its merits. A recruiter comes up to people and ask them personally to join the team. Personal rapport can be built on both sides and that is good for any MLM business. The problem is, competition in the industry is great, and it is simply impossible to climb to the top without the use of tools that are being employed by most MLM achievers. With an automated lead generation system, a recruiter can target larger numbers of prospects over a shorter period of time, recruit more members faster and survive the competition. This is why automated systems have become very popular among MLM recruiters today.

Can You Really Leave It All to the System?

Automating MLM lead generation means relying significantly on software or programs that allow the marketer to manage the recruitment process more efficiently. However, it is ridiculous to say that the system can be left all to itself. For example, it is silly to rely completely on autoresponders because there will always be questions or concerns that cannot be addressed by generic responses. So no, an automated lead generation system cannot be left to work on its own, but yes, it can cut the work of recruiting prospects and increase overall productivity for the recruiter through each phase of the process.

There are many MLM lead generation software packages available in the market, but they do not necessarily give the same level of satisfaction to the user. If you are looking for one, understand your business well and know your exact needs before choosing which package is right for you.

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