Tips and Tricks of a Successful Lead Generation System
A lead generation system is necessary for
every business and more so for small businesses and startups. Leads are the
lifeblood for any business and it becomes more important for a small business. In
order to generate qualified leads you should have a system in place. A
successful lead generation system has many components like the landing page of
the website, email marketing, telephone marketing and even in some cases
sending direct mailers. Though not directly a part of the lead generation
process, a virtual phone system can also influence your lead generation
considerably.
Influence
of a Virtual Phone on Lead Generation
Customers prefer to establish relationships
with businesses that are big, professional and hence credible. So a small
business owner or a home based business owner often finds it difficult to
convince their customers about their professionalism and credibility. This is
where the role of a virtual phone becomes particularly relevant. A virtual phone system makes your
business big and credible to your customers almost instantly. You can utilize
the auto attendant, voicemail, call forwarding and other features of your
virtual phone system for your business needs and be sure to influence your
customers in no time.
Opt-in
Form to Collect Information
So once you are successful in proving
yourself as big and credible, the next step is to collect valuable contact
information from your customers. The landing page of your website plays a
significant role here. It is an integral part of any lead generation system.
Here, visitors are asked to provide some very basic information in order to
learn more about the products and opportunities offered. Generally, a name and
email address—perhaps even a telephone number.
Maintaining
Regular Contact
Research has shown that a lead needs to be
contacted 7 to 10 times before he makes a decision. Here comes the role of an
autoresponder. It initiates the first contact with the visitors who have
provided information in the opt-in form. It also follows up with your visitors
at regular intervals. An autoresponder sends a welcome email to your visitor
who has entered his/her name and contact information in the form. After sending
the welcome email, it keeps following with your visitors by sending additional email
in pre-determined intervals.
The
First Contact
The purpose for collecting information
through the opt-in form is to convert a lead either to a customer or to a distributor.
So it is quite pertinent to send out important communication correctly with a
friendly but rather professional welcome letter. This letter is sent to the
email address that the visitor has provided in the opt-in form and to add a
personal touch it automatically inserts the visitor’s name in the letter.